Our lives crossed paths again after almost twenty years, as we both embarked the motherhood adventure. Thrilled to relive our old playdates through our daughters, we began creating toys for them. This is how ALETA was born and this is who we are:


Alexandra Pana

A bit messy at times, with a great sense of humor and an eager learner. “Life for me is about playing and experimenting”.

Telecommunications engineer by profession and Nicoleta’s and Catalina’s mom. “To design and invent is in my genes. I really enjoy bringing my ideas to life”.


Belén Olmedo

Meticulous, perfectionist and minimalistic. “My philosophy is to live with just the essential and simplify the rest”.

Architect by profession and Alexia’s mom. “Always driven by pragmatic design and beautiful things”.